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If ever there was a better indication that marriage is no longer a priority in life, we haven’t seen it.  In Boston, AshleyMadison.com is launching a $500,000 ad campaign that does just that.  Their idea (and motto) is:

Life is short. Have an affair.

The fact that adultery is illegal in Massachussets is apparently not in issue here, as the law is antiquated and not really enforced by any of their law enforcement agencies.  It is, of course, still a legal grounds for a divorce.

Their radio spots started airing last week.  In one, President and CEO Noel Biderman promises “an affair to remember.”  TV spots begin airing next month, just in time to wreck marriages before Christmas.  This does not seem to be an issue of regard to the company or its CEO.

“The era of the scarlet letter is long over,” he said.

Currently, 70% of the agency’s 2.7 million users are men.  Most of them are in their mid-30s to early-40s and have been married for 5-10 years.  Their radio spots are currently running on sports-heavy stations.

The goal, according to Biderman, is not to convince anyone to have an affair, but just serve as a venue.

“These are decisions people have already come to in their life,” he said, “and we’re just providing them with access to other people who feel the same way.”

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Read more about failures in culture at popFAIL.

(Source: Boston Herald)